Campaign photographer Stephen Belcher was commissioned by Takara Belmont to shoot three iconic hairdressing and barber chairs, within a simple setting. Art direction & set design  by Elliot of Wireforks.

After preproduction meetings, set design, styling and propping. Shooting of the chairs took place in East London over the coarse of a week. Shooting during the day sets being built over night ready for the next day of shooting by campaign photographer Stephen Belcher to put the finishing touches to the lighting and camera angles. After approval of the images from the art director and client, the images are then marked up for first round of retouching.

takara belmont campaign images